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Back Bay Prudential Center

Boston, Massachusetts

Spanning the Massachusetts Turnpike, Back Bay Prudential Center is a 24-hour mixed-use complex comprising offices, residential, a hotel, convention center and retail. In conjunction with Boston Properties, Gensler is working to bring new relevance to the already successful Shops at Prudential Center. Configured as a series of arcades and courts, the retail center will be reimagined and reinvigorated, reinforcing its urban qualities with taller tenant storefronts along with new lighting, amenities, signage and wayfinding. The new design language has ignited an exciting new leasing strategy and innovative technologies to position the center as Boston’s preeminent shopping and dining destination.