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Bior Book of Ideas

Vitoria-Gasteiz, Spain

Spanish furniture manufacturer, Bior, commissioned Gensler to conceptualize and design new concepts for communicating its sound-absorbent acoustic products and applications to the architecture and interior design markets. The design process resulted in a bilingual book titled “Silencio Por Favor,” which is presented as a compilation of the company’s ideas, research, design concepts and developed ideas. Featuring a clean, inventive and engaging design, the content is conveyed in a simple and direct manner. A perforated cardboard sleeve and magenta felt cover achieve a unique effect, mimicking Bior’s sound absorbing products and materials, while fully embodying its mission and values. The book continues to set a new standard for design and presentation of print and marketing collateral.