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Fulton Street Corridor

New York, New York

Gensler led a conceptual study for the Lower Manhattan Development Corporation to examine existing market realities and develop a vision of retail, arts and cultural strategies that sees Fulton Street revitalized as a viable, livable and memorable community. After auditing the corridor’s retail composition — which runs from the East River to the Hudson — planners projected the total retail market demand. Seven distinct districts emerged in the process, and a block-by-block analysis provided an understanding of existing conditions and future opportunities. The study identified a series of success measures, ranging from improving transit to integrating public actions and financial incentives.