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Sport Chalet

Los Angeles, California

In an effort to refresh its retail identity and establish itself as an industry expert, premier specialty sporting goods retailer, Sport Chalet, enlisted Gensler’s Retail and Brand studio to help rejuvenate the store’s flagship store located at FIGat7th in Los Angeles. To help position Sport Chalet as the urban resource for sporting gear and support, Gensler worked to update the store design through a new materials palette and iconography concept. Conceptually and architecturally, the store is focused around the Expert Center, a dynamic information and multimedia hub designed to encourage interaction between customers and Sport Chalet experts. The concept extends to other departments through the incorporation of smaller satellite displays that are strategically positioned throughout the store. Completing the design is an updated materials palette that includes warm wood contrasted against blackened steel, concrete and glass, embodying the modern, industrial aesthetic of downtown Los Angeles.