3M™ Daylight Redirecting Film

St. Paul, Minnesota

Using compelling storytelling and whimsical motion graphics, the Gensler Brand Design team helped 3M™, one of the world’s leading global innovators, communicate the benefits of a highly technical product innovation in a simple and clever way. Inspired by the power of visual storytelling, the team crafted a three-minute illustrated product video highlighting 3M™’s Daylight Redirecting Film, focusing on its environmental and human benefits. The highly relatable and engaging video continues to act as an instrumental tool for 3M™’s sales team and has led to further collaborations between 3M™ and Gensler.