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Atlanta Falcons Stadium Concept

Atlanta, Georgia

As one of five finalists vying to design the future home for the Atlanta Falcons, Gensler teamed up with tvsdesign and Heery International to develop a conceptual design for a new multipurpose stadium. Distinguished by its retractable roof and two spiraling forms – abstracted bird feathers – that envelope the seating bowl, the design artfully positions the stadium to serve as the cornerstone of the Georgia World Congress Center property near downtown Atlanta. The design employs imagery associated with football – muscularity, fluidity and engagement – while clearly expressing the team’s identity.