The new Center\West mixed-use development in West Baltimore seeks to rejuvenate a previously neglected neighborhood bordering the University of Maryland. To this end, Gensler’s design concept was packaged into a marketing book to help the developer client secure financing and create strategic partnerships. Designed in modules from the ground-up, Center\West supports every aspect of city living, including fitness, entertainment and discovery. Abundant transportation options and an optimal city-center location will draw retail traffic from across the city, residents from the adjacent BioPark, and visitors from around the region. Offering a framework for development, investment and community, Center\West is at the heart of Baltimore’s urban renaissance.