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Edelman London

London, United Kingdom

Faced with this giant PR firm’s challenge of integrating three very different, culturally dynamic and independently strong-minded firms under one roof, Gensler created an unconventional work environment that reduced costs, increased productivity and helped define a new culture and work ethos. Employees work in an open setting with highly flexible furniture that allows for the rapid expansion and contraction characteristic of PR agencies. A gallery, bistro bar, meeting area and library create a hive of activity, replacing the traditional reception area. Edelman has since reported a 30 percent increase in its win rate and reduced staff turnover, credited to the elimination of silos and increased communication.