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HBO Shop

New York, New York

In the spirit of HBO's tagline "It's not TV, it's HBO," the new HBO store is a bold and unique brand experience, imaginatively designed utilizing a mere sliver of well-placed real estate in HBO's existing lobby. HBO and Gensler set out to raise the bar for a retail experience in the same way HBO sets the standard for unconventional programming, where the emphasis is on the visit and the brand as much as the purchase.