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Jackson Hole Airport: Brand Design

Jackson, Wyoming

As part of the design effort for the Jackson Hole regional airport, Gensler created a new airport brand identity and environmental graphics program that reflects the mountain environment and western heritage that is deeply rooted in Jackson Hole. The brand design concept is a playful interpretation of a signature branding technique employed by ranchers to organize their cattle. Stamped into elements such as wood columns, signage and leather seating, the airports new logo extends a clear brand message, while creating a strong sense of place for airport staff and visitors. In addition to creating a new brand identity, Gensler designed a comprehensive interior and exterior signage and wayfinding program to address circulation and capacity issues and comfortably guide visitors through the terminal, resulting in an enhanced passenger experience.