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Rogal

Napa, California

For Keith Rogal, a developer in California’s Napa Valley who focuses on the transformation and re-use of abandoned, blighted or contaminated land, Gensler developed a multi-platform website that tells the story of his projects through engaging imagery, written reflection and design. A full-screen image or video serves as the webpage’s focal point and sets the stage for each story to unfold cinematically. The rich use of storytelling and mixed-media engender an immediate emotional connection between viewers and Rogal’s projects, with a user experience that is consistent across multiple platforms.