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Los Angeles, California

For its first U.S. West Coast location, U.K. retailer TOPSHOP strategically placed its newest flagship at The Grove, Los Angeles’ premiere destination for fashion-forward shoppers. Gensler developed a program of distinct stage-like settings for each product line, ranging from limited edition to the primary lines, creating small departments within the store. Like the lights on a fashion runway, a custom skylight showcases the expansive shoe collection and streams natural light deep into the store. The TOPMAN space — co-located with TOPSHOP for the first time — stands out with an edgy, masculine elegance consistent with the merchandise.