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TOPSHOP TOPMAN, The Grove

Los Angeles, California

For its first U.S. West Coast location, U.K. retailer TOPSHOP strategically placed its newest flagship at The Grove, Los Angeles’ premiere destination for fashion-forward shoppers. Gensler developed a program of distinct stage-like settings for each product line, ranging from limited edition to the primary lines, creating small departments within the store. Like the lights on a fashion runway, a custom skylight showcases the expansive shoe collection and streams natural light deep into the store. The TOPMAN space — co-located with TOPSHOP for the first time — stands out with an edgy, masculine elegance consistent with the merchandise.