Alex is a Brand Design Leader for Gensler’s Northwest region and Studio Director co-leading Brand Design and strategy practices in Gensler’s Seattle office. He has over 15 years of extensive experience with brand design and wayfinding strategy, managing signage, brand, brand strategy, and interiors experiences for diverse clients in technology, education, finance, and consumer goods. His ability to think strategically and see the big picture helps him analyze how design decisions today will affect the design, budget, and schedule for projects in the future. Alex focuses on organizing processes and templates so that his projects and team can be as efficient as possible.
Alex enjoys teaming with clients to understand their needs and leading the brand and strategy teams to create the best experience possible, whether reinforcing mission and values through environmental graphic design or helping new recruits navigate a workplace. He is passionate about leveraging Gensler’s range of services to push the boundaries of design and strategy, creating brand experiences that improve lives, while delivering optimal solutions for our clients.