Owain Roberts

Senior Associate

In response to ever-changing shopping habits and consumer demand, Owain promotes combining shopping with hospitality, entertainment, and events to create richer mixes of experiences and opportunities for participation in the retail environment. As a Design Director in Gensler’s London office, Owain encourages his teams to draw inspiration from a broad range of sectors, experiment with original thinking, and forge a seamless relationship between graphic and environmental design to create engaging retail experiences. In addition to leading research on the future of retailing, Owain is a visiting tutor at Northumbria University.


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