Jill Nickels

Digital Experience Design Leader, Studio Director, Principal

Jill leads a diverse studio that includes digital experience, brand strategy, retail, and graphic design, all focused on enhancing clients’ brand identity and harmonizing those needs with business demands to create the greatest value. A 25-year veteran of the industry, Jill is a frequent speaker and blogger on experience trends, leads the Digital Experience Design practice for the firm, and is a key contributor to the retail practice. Jill successfully implements strategies that bridge brand mission, values, and consumer research with conceptual design. She excels at applying long-term strategies consistently across all brand touchpoints and experiences for physical and digital environments. She is a natural problem-solver who is quick to recommend financially sound, yet creative, solutions.


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