Jill Nickels

Digital Experience Design Leader, Studio Director, Principal

Jill leads a diverse studio that includes brand strategy, retail, and graphic design, all focused on enhancing clients’ brand identity and harmonizing those needs with business demands to create the greatest value. A 25-year veteran of the industry, Jill is a frequent speaker and blogger on experience trends and is a key contributor to the retail practice. Jill successfully implements strategies that bridge brand mission, values, and consumer research with conceptual design. She excels at applying long-term strategies consistently across all brand touchpoints and experiences for physical and digital environments. She is a natural problem-solver who is quick to recommend financially sound, yet creative, solutions.

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