The University Entrepreneurs Lab serves as a hub where aspiring entrepreneurs from across an urban university campus setting can connect, collaborate, receive support and develop ideas into great businesses. A program of signage and environmental graphics convey a "raw" look and feel, representing process and ideas "in progress." Quotes from famous inventors and entrepreneurs line stairs and offer inspiration. Morse code graphics function as distraction banding, while also paying homage to Samuel Morse inventor, entrepreneur university professor around 1830s. Bold large-scale graphics wrap entrance walls, communicating the daring spirit of invention and innovation to the street.