3M™ Daylight Redirecting Film
St. Paul, Minnesota
Using compelling storytelling and whimsical motion graphics, the Gensler Brand Design team helped 3M, one of the world’s leading global innovators, communicate the benefits of a highly technical product innovation in a simple and clever way. Inspired by the power of visual storytelling, the team crafted a three-minute illustrated product video highlighting 3M’s Daylight Redirecting Film, focusing on its environmental and human benefits. The highly relatable and engaging video continues to act as an instrumental tool for 3M’s sales team and has led to further collaborations between 3M and Gensler.