The new Center\West mixed-use development in West Baltimore seeks to rejuvenate a previously neglected neighborhood bordering the University of Maryland. To this end, Gensler’s design concept was packaged into a marketing book to help the developer client secure financing and create strategic partnerships. Designed in modules from the ground up, Center\West supports every aspect of city living, including fitness, entertainment and discovery. Abundant transportation options and an optimal city-center location will draw retail traffic from across the city, residents from the adjacent BioPark, and visitors from around the region. Offering a framework for development, investment and community, Center\West is at the heart of Baltimore’s urban renaissance. This project is currently under construction.