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Verizon: Experience Design

Basking Ridge, New Jersey

At Verizon’s Basking Ridge, New Jersey, campus, five, large, 4K LCD touchscreens display generative graphics derived from photographs that are re-visualized as colorful particles. These visuals move to show changes in perspective and source imagery and are interactive, responding to movement, sound, and touch. As users approach the displays, a prompt appears and invites them to explore curated videos that showcase Verizon’s impact on people, business, and community. Nearby, a media wall comprised of 13 smaller LCD displays and a projection of scrolling typography communicates pre-produced content and real-time news feeds from Verizon and Oath brands. This serves as a digital town hall for the Verizon community, working in concert with the other digital experiences to enhance the brand’s cultural narrative in spontaneous and enriching ways.