Atlanta’s largest independent advertising communications agency, 22squared faced major changes in 2007. With its lease set to expire and the advertising industry undergoing the largest creative revolution in a half century, 22squared, formerly WestWayne, rebranded and integrated digital, direct and event marketing operations with media-driven advertising. The agency then turned to Gensler to develop a complementary workplace strategy that would replace its outmoded office space and promote cross-disciplinary ways of working. The new LEED® Gold headquarters reduced space needs from three floors to two, yielding substantial cost savings and contributing an open, collaborative environment that has increased knowledge sharing by 20 percent, according to a post-occupancy employee survey.
- Contract magazine 34th Annual Interiors Awards 2013