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Hudson River Trading: Brand Design

New York, New York

Located in Downtown Manhattan, Hudson River Trading (HRT) is an innovative fintech company with a burgeoning workforce. Gensler developed an experiential graphics program that acts as a spatial extension of their brand to seamlessly define their culture, foster connections between employees, and attract new talent. The holistic program includes two centrally located hand-painted murals commissioned from the artist MOMO; experiential graphic installations enhancing HRT’s social spaces, such as the “back porch lounge” and “play tank”; and a robust signage and wayfinding program, which serves to reinforce the firm’s visual identity.